Noto Bicycle Path Set for Full-Scale Development; Japan and Ishikawa Prefecture to Boost Tourism Promotion
Japan’s national government and Ishikawa Prefecture have announced ambitious plans for the full-scale development of the Noto Bicycle Path, a key cycling route along the scenic Noto Peninsula. This infrastructure push comes amid post-earthquake reconstruction efforts, aiming to create safer, more accessible paths for cyclists while integrating sustainable tourism initiatives. Enhanced promotional campaigns will highlight the route’s natural beauty to draw international and domestic riders.
Background
The Noto Peninsula in Ishikawa Prefecture, known for its rugged coastline, lush forests, and cultural heritage, suffered significant damage from the devastating 7.6-magnitude earthquake on January 1, 2024. Reconstruction priorities, outlined by Japan’s Ministry of Land, Infrastructure, Transport and Tourism (MLIT), include resilient infrastructure like river rehabilitation, erosion control, and active transportation networks. The Noto Bicycle Path, part of a broader network promoted in Ishikawa’s tourism materials, will see upgrades such as widened lanes, improved signage, rest areas, and connectivity to local attractions. This aligns with Japan’s national cycling strategy to promote health, reduce emissions, and revitalize rural economies through “road trip” experiences, as detailed in official travel guides.
Future Outlook
Full-scale construction is slated to begin soon, with completion targeted in phases over the next few years, potentially by 2026. The project is expected to boost local tourism by 20-30% through targeted PR campaigns, including digital marketing and partnerships with cycling organizations. Long-term, it could position Noto as a premier destination for bike touring in Japan, supporting sustainable transport goals and aiding community recovery by creating jobs in maintenance and hospitality.