Kubiki Cycling Road Events and News - Niigata Prefecture

Infrastructure
Japan

Niigata Prefecture in Japan continues to promote the scenic Kubiki Cycling Road through a dedicated events and news portal, highlighting recent infrastructure updates, digital stamp rallies, and promotional resources. Cyclists can access guide maps, five certified cycle stations for rest stops, and engaging content featuring the mascot “Kubiki Rin.” The page also announces temporary closures due to construction, ensuring safety while boosting sustainable tourism.

Background

The Kubiki Cycling Road, stretching through the picturesque Kubiki region between Itoigawa and Joetsu cities in Niigata Prefecture, is a key infrastructure for cycling enthusiasts, offering coastal and mountainous routes ideal for sustainable transportation and leisure. The official Niigata Prefecture webpage serves as a hub for events and news, updated as recently as December 18, 2025. Key highlights include:

  • Infrastructure Notices: Ongoing construction regulations in the Tahei-ji area and full closures from Chayagahara (Joetsu City) to Nadachi-Kodomar due to maintenance, with prior alerts for similar sections.
  • Events: Successful “Kubiki Cycling Digital Stamp Rally 2025” and 2024 editions, following the “Rinrin Stamp Rally 2023 Autumn.” These digital events encourage exploration via apps.
  • Resources: Free navigation via the “Cycle Navitime” app, a downloadable guide map (PDF, 5.51MB), PR videos on YouTube, and listings on sites like Tabirin. Five cycle stations provide rest facilities, and LINE stamps featuring mascot Kubiki Rin are available.
  • Mascot Promotion: Kubiki Rin, a 22-year-old “cool beauty” ryokan heiress who loves cycling and yokan sweets, has active SNS accounts on X (Twitter), Facebook, and Instagram to engage the community.

This initiative aligns with Japan’s push for cycling infrastructure to promote eco-friendly travel.

Future Outlook

With recent stamp rallies concluded successfully, Niigata Prefecture is likely to announce new events in 2026, potentially expanding digital engagement and app integrations. Temporary closures underscore a commitment to safe, high-quality infrastructure, paving the way for enhanced accessibility. Expect continued promotion via Rin’s SNS and partnerships with platforms like Tabirin to attract international cyclists, supporting sustainable tourism growth amid Japan’s national cycling network expansions.

Sources

Sources

久比岐自転車道イベント・ニュース - 新潟県ホームページ (media)
【終了しました】【糸魚川・上越】くびきサイクリング デジタル ... (media)
Niigata Menu - Koshin-etsu region | Rolling Japan (media)